The shifting nature of consumerism, global commerce, and illicit trade are likely to have lasting impacts on anti-counterfeiting and brand protection activities. I presented on what researchers have to contribute.
Moderator: Jay Kennedy, Michigan State University, A-CAPP
Panelists:
Ahmet Kirca, MSU International Business Center
Marco Dugato, Transcrime
Alexandria Reid, Research Fellow, Royal United Services Institute
Patricia Huddleston, MSU Advertising and Public Relations
Carolina Giuga, Government & Public Affairs @ The LEGO Group
Find out more here.